Introduction
ENGEYJ is a social curation platform designed and built for Industrie 4.0. Modeled after select industries such as Publishing, Education and Automotive, it is a vehicle for creating social engagement and interaction in a manner that differs significantly from popular social media.
The architecture of Community’s, Networks and Hubs allow business owners to create relationships and new business models. The following is an example of a service scenario depicting where opportunities exist in the convergence of the Automotive and Publishing industries.
A national car importer with several dealerships to cover the national market would xx a Community under which they would assign a Network to each dealer. the Network gives administrative abilities to the dealer to issues Hubs for different channels of communication. As a Hub is essentially a multimedia communication channel, the dealer can choose which parties to include thereby determining the purpose and type of content for the Hub.
For instance, a Hub can be generated for owners of sedans whereas another Hub can be generated for owners of other products including SUVs. The interactive dialogue would then follow the interests of both the dealer and specific customer group. The SUV group for instance may want to organize off-road trips and lunch excursions where they have a chance to test and experience the performances of their vehicle. An enterprising sales person may take the lead and capture the interest of this segment in organizing outings that would give the owners a chance to experience the unique value of their purchase, cultivate a camaraderie among the owners and create an emotional bond with the brand.
There are many other types of dialogue a dealer could initiate externally between themselves and customers or other stakeholders such as 3rd arty garages, or internal staff.
However, regardless of the channel and its participants what is important for sustained engagement is content. In the case of customers, the type of content could be aimed towards social or lifestyle type of content. Typically, the dealer, who is dependent on the sustained activity and engagement to gain significant understanding of his customers interests and activities through data analytics generated in ENGEYJ, is not best suited to create and generate content appealing to customers. In this need lies the opportunity for Publishers to provide an outsource service and deliver customized content on a continuous basis built around a communication strategy with specific objectives to the dealers goals.
Outsourcing of content is a model which has at one time been implemented in printed matter publishing but is outdated due to efficiencies and costs reduction practices by the customer. However, the architecture of ENGEYJ enables a new type of model by creating a value proposition for the publisher in the supply chain of the customer; automotive and others.